Introduction
Brands grow the way gardens do: slowly, with care, and with someone paying attention. Here is how we keep a brand healthy after launch day.
Content
Most brands don’t fail at launch. They drift. Small, unplanned decisions pile up until nothing looks like it belongs together.
- Write down the few rules that matter, and skip the rest.
- Review new work against them once a month.
- Change the system on purpose, not by accident.
A brand that is looked after keeps its value. One that is left alone slowly turns into noise.
