Introduction
The hardest part of design is leaving things out. Restraint is not minimalism for its own sake. It is choosing what deserves to be seen.
Content
Every element on a page competes for attention. Take one away and the rest get louder.
- One idea per image.
- One typeface doing most of the work.
- One colour that means something.
When everything is turned up, nothing stands out. Restraint is how a brand gets remembered.
